Mohawk Chevrolet's "the dealership"
"the dealership" started off as a fun TikTok content play, inspired by actual events that happened at Mohawk Chevrolet, that we showcased using the mockumentary style dry humor many know from the show "The Office."  The Mohawk Chevrolet TikTok series took off towards Episode 5 "lemme drive the Rado," climbing over 2 million views on TikTok in just a couple days. From there we gained local, national and some international recognition. Locally, we've been recognized by media outlets such as the TimeUnion, Spectrum, and Saratoga Today.  We have been featured Nationally on Business Insider, Forbes, USAToday, NYPost, and Complex.  We have also been able to feature some General Motor top executives in Episode 11, "Mohawk Goes to Corporate," as best explained by the Detroit Free Press.

Episode 1 of The Dealership, 

"Get Ducked" 🧰 


Strange ducks appear around the dealership and everyone assumes it's Grace.

Episode 4 of The Dealership, 

"Dreams of Power" 🪴


Ben and Grace decide to go to Mohawk Honda and find the "secrets" to their success with the new building that has just been built, and Grace thinks she may have a secret admirer.

Episode 5 of The Dealership 

"Lemme drive the RADO'' 🛻


When the Mohawk Chevrolet Marketing team gets a list of vehicles they need to get footage of, Grace decides on her favorite vehicle and Ben thought it was a great Idea at first...

Episode 6 of The Dealership, 

"Star Quality"⭐🎬


Trying to find star quality talent may be harder than it looks when trying to get someone on camera. Grace and Ben find just the right people for the video. 

Episode 7 of The Dealership, 

"Down with the System" 


When the System goes down, everything goes down. The old methods of selling come out of hibernation and repressed memories of an old sales process emerge. Does the System affect the elevator?? Find out in this episode.

Episode 8 of The Dealership, 

"Heel Toe, Cowboy!" 🤠


Grace decides on an ad campaign for the Silverado 2FL to catch the female gaze.

Episode 9 of The Dealership,

"Fellowship Of The Recorder"🪈


Grace gets Employee of the Month and in an effort to unite the dealership camaraderie, she leads team building exercises.

Episode 10 of The Dealership, 

"Like A Diamond"💎


When the Suburban needs a new commercial at Mohawk Chevrolet, Grace finds Mohawk's Mr. Wonderful Jerry Mastriani, to act in his debut episode. Plus, the story develops between Grace and Sam.

Episode 11 of The Dealership,"Mohawk Goes to Corporate"💼

Grace and the Mohawk Chevrolet Team go to General Motors Headquarters in Detroit to pitch a rebrand idea. In this episode we feature CEO Mary Barra along with Chevrolet's top bosses: Steve Majoros, Chevrolet's Chief Marketing Officer, and Scott Bell, Chevrolet's Vice President. This episode was featured in the Detroit Free Press.
Mohawk Chevrolet's "the dealership" People Also Ask

  • How did "the Dealership" get started?
The idea for an "Office" parody came to the team after another coworker did a prank hiding tiny plastic ducks around the dealership, which made the marketing team think it would be good for a video. 
  • How long does each episode take start to finish?
 Currently we produce each episode all in one day from Shooting, editing, and posting
  • Are the episodes scripted?
Short answer no. 
Long answer: We typically have a theme in mind and the plot evolves as we shoot throughout the day letting the everyone involved organically be themselve
  • Are we paid actors?
Everyone you see is not a paid actor but an actual employee at Mohawk Chevrolet.  

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